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      Here at Seventeen Minutes, we are all about creating thoughtful gifts that make people smile, and feel loved and appreciated. We want the recipient to feel like they're receiving a hug in a box from you, whether it's a gift to celebrate an occasion, help someone going through a tough time or just because. 

      Sending one of our gifts is a reminder that it's okay to take a moment to pause, relax and unwind. It's this idea that's at the heart of Seventeen Minutes. 

      When founder Sara became a mum for the first time, she was overwhelmed by the overnight transition to motherhood. The average mum gets just 17 minutes a day to herself* (hence the name!) and she found taking regular time to herself really helped her feel like herself. 

      Seventeen Minutes launched in 2019, starting as a self-care subscription box with Sara packing orders on her kitchen table. She realised that people were sending gifts to loved ones who needed a pick-me-up or for special occasions. The business grew quickly to include gift boxes and there are now over 14 options for you, with over 70 handpicked products to choose from. 

      We obsess over finding the best products from small British businesses, including the most delicious chocolate and making your gifts feel so personal to the recipient that they know you've spent time choosing a gift that's just right for them.

      In July 2021 Kate and John took over the business to allow Sara to focus on an exciting family move to Australia. As founders of small business A Year of Dates,  Kate was one of the first to supply Seventeen Minutes with date boxes, so it was serendipitous for the business to find a new home within A Year of Dates. 

      Moving forward the couple are looking forward to working with existing and new independent brands and sending smiles to even more people.